Minute Hand

The Attention Index43 days tracked892 stories indexed5937 articles counted

The Attention Index

Every day, Minute Hand reads the specialist watch press and counts how many outlets covered each release. Price indexes measure what collectors pay. This measures what the industry decided was worth writing about, which moves first.

Most covered this week

13 Sep to 19 Sep, the last seven complete days, counted once per outlet

Based on coverage from A Collected Man, Deployant, Escapement, Fratello, Horbiter, Microbrand Watch World, Monochrome, Oracle Time and 15 more. Counts are recorded daily and never revised.

Most covered today

Outlets per story

Brand attention, 7 days

Distinct outlets per brand. Independents carry a visibility weight of 1.6
01 Hublot 14
02 Christopher WardIndependent 7
03 Rolex 9
04 Ressence 8
05 Citizen 7
06 IWC 7
07 Nivada GrenchenIndependent 4
08 Studio Underd0gIndependent 4
09 Hamilton 5
10 Grand Seiko 5
11 Chopard 5
12 Venezianico 5
13 MB&FIndependent 3
14 Glashütte Original 4
15 Singer 3

Brand attention, 30 days

The longer view
01 Longines 101
02 NomosIndependent 54
03 Seiko 82
04 Christopher WardIndependent 41
05 Czapek 58
06 IWC 58
07 A. Lange & Söhne 57
08 DOXA 57
09 Vacheron Constantin 55
10 Breitling 54
11 Rolex 51
12 Grand Seiko 50
13 Blancpain 49
14 Studio Underd0gIndependent 29
15 Tudor 42

Movers

Outlets per brand, last 7 days against the 7 before

Gaining

▲ Hublot +12 2 to 14
▲ Ressence +8 0 to 8
▲ Venezianico +5 0 to 5
▲ Nivada Grenchen +4 0 to 4
▲ Glashütte Original +4 0 to 4
▲ IWC +4 3 to 7
▲ Citizen +4 3 to 7
▲ MB&F +3 0 to 3

Slipping

▼ A. Lange & Söhne -36 36 to 0
▼ Seiko -20 20 to 0
▼ Daniel Roth -18 20 to 2
▼ TAG Heuer -16 16 to 0
▼ DOXA -13 13 to 0
▼ Oris -13 13 to 0
▼ Bulgari -13 14 to 1
▼ Alpina -13 13 to 0

Method

Minute Hand reads the RSS feeds of the specialist watch press each morning. Each article is matched to the specific watch or topic it covers, and articles about the same subject are grouped together. The coverage count is the number of distinct outlets that published on that subject. Counts are recorded daily and never revised.

This measures editorial attention only. It is not a price index, and a high count does not imply a watch is a good buy. Press attention and market value are related but distinct signals.