Licensing
The only continuous record of what the watch press pays attention to. Every price index measures what collectors paid. This measures what the industry decided was worth writing about, on the day it decided it, and it is available the morning a watch is announced rather than months later at resale.
Recorded daily since 2026-08-04, most recently 2026-09-20. These figures are counted at build time, not estimated.
What is in the record
For every watch covered, on every day: the specific model, the brand, how many distinct publications covered it, which ones, and the date. Stories are grouped so that ten outlets rewriting one press release count as one story covered ten times, not as ten stories.
The record is never revised. A count is written down on the day and left alone, including when a later, better grouping method would have produced a different figure. A number that gets quietly improved after the fact is worth nothing to anyone trying to cite it.
What it cannot tell you
It is not a quality signal. A watch covered by nine outlets is a watch nine editors judged newsworthy, and newsworthy includes controversy, price, and the size of a brand's press list.
It under-represents independents. A maker producing forty watches a year has a smaller press footprint than a large maison regardless of how much collectors care. The brand rankings weight independents upward to compensate; that weighting is a judgement, not a measurement, and it is disclosed on the page where it is applied.
It covers the English-language specialist press. It does not read mainstream media, social platforms, or forums.
Rankings are never for sale
No brand can buy a place in these counts, a better position in them, or coverage that did not happen. Nothing that appears here, and nothing about the order it appears in, is for sale, and that is precisely why the numbers are worth paying for. A ranking a brand could buy is a ranking nobody would cite.
Who tends to want it
- Brands measuring their own share of press attention against competitors, week by week
- Retailers and platforms deciding what to stock or feature before resale data exists
- Analysts and journalists who need a citable figure rather than an impression
- Agencies reporting on a launch they ran
What is already free
The daily brief, the Attention Index and the full archive are public and always will be. The Attention Index carries a CC BY 4.0 licence, so the published figures can be quoted and reproduced with attribution at no cost. There is also a weekly widget any site may embed.
What is licensed is the underlying record: the full history as data, daily rather than weekly, with every outlet named per story, delivered as a file or a feed.
Enquiries
Write to hello@minutehand.io describing what you would want to measure. Pricing depends on how much of the record you need and how often, and it is quoted rather than listed.